Director of Public Relations and Social Media - Massachusetts

Position Title: Director of Public Relations and Social Media
Company: Boston Ballet
Country: USA
State: Massachusetts
ID: 86796034
Publication Date: 11/01/2017

Description of the Position: Director of Public Relations and Social Media

Company: Boston Ballet

Under the direction of the Chief Marketing Officer (CMO), the
Director of Public Relations and Social Media is responsible for
the creation and implementation of PR and social media strategy for
internal and external audiences, and is the principle media
representative to all international, national, regional, and local
press outlets. This role serves as a key liaison with other Ballet
departments and collaborates closely with the senior Institutional
Advancement team to synchronize integrated marketing and
development activities and leverage earned, paid, and owned media
with the goal of brand elevation and holistic patron interaction
that fosters retention. Supervises the Social Media and Public
Relations Manager and Assistant Manager of Public Relations.

Develop and oversee the implementation of integrated PR and
social media plans to reach ambitious attendance and revenue goals
for all season ballets, The Nutcracker, and ticketed programs (e.g., Next Generation,

Provide consultation to departments (primarily Boston Ballet
School, Education and Community Initiatives, and Development) with
PR and social media strategy and execution to help reach attendance
and revenue goals and fulfill sponsorship/donor
Oversee institutional press strategy. Develop internal sources
for content to deliver informative, engaging, and strategic media
placements. Pitch press on organization-related stories that
further Boston Ballet's reputation as a premiere arts organization
and a top international dance company
Establish and maintain key media relationships across
traditional and new media platforms. Cultivate relationships with
members of the local, regional, national, and international media,
including reporters, editors, producers, bloggers, and other
influencers. Lead the identification and fostering of new media
partners to expand coverage
Supervise Social Media and Public Relations Manager to
effectively implement social media plans to extend the reach of
earned, owned, and paid media in order to create a community of
online patrons, increase engagement, lead generation, sales, and
Direct the Assistant Manager and oversee all aspects of the
press release process, including research, drafting release,
driving internal review/approvalprocess, finalizing release, and
pitching international, national, regional, and local media
outlets. Supervise international press coverage when the Ballet
goes on tour, primarily through identifying and managing consultant
partners. Oversee dress rehearsal and opening night press coverage
for all performances
Participate as a key member of the Digital Content Team;
collaborate, and lead when appropriate, on strategy and execution
of communications on the web, social media (organic and paid, in
conjunction with advertising), e-mail, and promotions for Marketing
and departments across the institution. Establish a clear voice
across all channels to ensure the priorities of Boston Ballet are
expressed consistently, accurately, and in a way that encourages
engagement across a variety of stakeholders and audiences
Serve as senior member of the Institutional Advancement staff;
inform and participate in institutional and departmental
decision-making on issues including message development and
promotional prioritization, collaborating with department heads and
CMO. Communicate new initiatives and results to Senior Leadership
team and Marketing department
Serve as primary marketing/PR liaison to Company dancers and
work with Assistant Manager to fulfill any PR-related requests for
guest appearances or personal needs. Manage approval process of
images, including approval of the artistic director, dancers, and
choreographer, when needed. Work with Company Manager, Production
staff, and Assistant to Artistic Director to ensure Boston Ballet
PR and social media activities are in accordance with the dancers'
union, Boston Opera House tenant agreement, and contractual
obligations to intellectual property holders
Manage photography, vendor relationships and budget in
collaboration with Director of Creative Services. Oversee and
organize photo library for Boston Ballet and work with Creative
Services team to upload to Digital Asset Management system.
Recommend photographers to other departments and advise on
contracting process (e.g., Development events and Boston Ballet
School classes)
Foster and maintain a network of contacts with counterparts at
local and national dance companies, other Boston area arts
organizations, and corporate PR professionals. Represent Boston
Ballet at industry events, conferences, and meetings. Stay abreast
of trends in the marketplace and any new PR or social media
Supervise consultant temp help when needed


Bachelor's degree in Public Relations, communications,
marketing, business, or related field
Minimum of 7 to 10 years of related work experience. Proven
track record of garnering extensive positive press coverage and
nurturing positive relationships with members of the press;
relationships within the Boston and national dance/arts media
Excellent verbal and written communication skills, creativity,
and superior attention to detail; ability to prep senior leadership
and also serve as a spokesperson on occasion
Demonstrated ability to work independently and as part of a
fast-paced team; a self-starter with strong capability to set clear
direction, prioritize, multi-task, and work collaboratively; at
least three years of experience supervising staff
A high level of energy, enthusiasm, and professionalism;
ability to work independently and diplomatically with a
cross-functional team to effectively handle multiple and sometimes
shifting/competing priorities, projects, and stakeholders while
driving toward deadlines
Working knowledge of intellectual property and online best
Experience with crisis management is a plus
Some travel and evenings required

Boston Ballet is an equal employment opportunity employer
Contact Information
To apply for this position, please send a resume and cover
letter to . IMPORTANT

Work Day: Full Time
Employment type: Permanent Job
Salary: Negotiable

Age requirements:
Minimal experience: No experience

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Director of Public Relations and Social Media
State: Massachusetts